Hello, everyone. Today we are going to go a little more in-depth on local lead generation so you can get started on your passive income generators. Yes, it is one of the only “true” forms of passive income. As we discussed earlier, a lead generation site will continue to produce years into the future if you take the time to set it up correctly. The great thing is if you set it up correctly you really don’t have to do much to maintain the site. So put in the work early and rake in the benefits for years to come.
How do you build a successful lead gen site? A lead gen site is really no different than any other site you want to get traffic to. The foundation to any site you want to rank well is to have unique, original, and authoritative content. Google’s job is to provide the most relevant results for its users and the way they do that is by scanning sites and looking for what site best answers the search. If you site answers many of the questions that a user is searching for then Google is going to rank your site highly because they are confident it will ensure a great user experience. However, unique content is not the only thing that will help your site. Social acceptance is a big deal in Google’s eyes. Google wants to see other authoritative sites linking to yours. This does two things: 1) makes your site look legitimate to Google and 2) it tells Google that other sites are accepting you as an authority on the topic. Another key to a good lead gen site is showing up in the “map pack” for your keyword searches. This can only be done with a Google My Business (GMB) page. When you register your business with Google they will send you a verification code which alone for your listing to show up in the map pack. Many users look for a business that is close and will look to the map pack for a nearby business. You need to treat your GMB page like a website and hit it with unique and authoritative content and photos. Citations can also be used to push your GMB page up in the map pack.
The main thing is to get out there and start working. Imperfect action will get you paid people. Make mistakes. Just learn from the mistakes and fail better. Here’s a list of service based companies that could benefit from a lead gen site. click here.